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PHARMACY PLANOGRAM PROFESSIONAL
Gottlieb Professional Outpatient Pharmacy, Melrose Park, IL Windmill quality and customer service are #1." Windmill helps me promote the line with its promotional sales and displays and I can always count on their sales team to help me with any problems, returns, special orders or ways to better promote the vitamin line. " I have been working with Windmill vitamins for almost 40 years and in that time I have been thoroughly pleased with the quality of the product line. Windmill vitamins is a great business partner and an asset to helping build future business.” “Windmill is here to help grow your business and maintain the vitamin business of your current customers. Join the pharmacists and retailers experiencing the Windmill advantage! Learn More Pharmacist Corner Video Contact Windmill Today to Become a Pharmacy CustomerĬall our Customer Service Department, Monday - Friday, 9:00 AM - 5:00 PM EST at: 1-80įill out our Pharmacy Customer Request Form On each visit, our representatives will discuss major trends and upcoming products and promotions, while assisting with merchandising and stock replenishment.Promotions are the key to capturing your share of this lucrative category. Windmill offers three major BOGO promotions throughout the year that are supported with window banners, shelf-talkers, floor displays, ad slicks and circulars.Our turn-key program produces results with increased sales, strong turns and high gross profit.Along with a numerous variety of products in every category, Windmill gives you maximum flexibility to customize the program to meet your store’s needs.To find out more visit our homepage or contact us here.Pharmacy Customer Login Not a Windmill Pharmacy Customer?įind out what over 4,000 independent pharmacies already know: Furthermore, planograms help to increase the consumer appeal of product displays, while also enabling staff to gain a better understanding of product and category performance.Īs part of our merchandising and shop fitting service, Positive Solutions can provide pharmacies with detailed planograms and sales data to help organise and manage OTC lines. Tailoring to a specific retail area gives pharmacists an improved awareness of space value and space return, while also maximising the selling potential for every inch of shelf space. An effective planogram will also locate products with synergies to this category in close proximity specialist lines of tissues (antiviral, menthol, balsam), vitamins, hand sanitiser and lip salve would all work well alongside core products, and encourage impulse-buys.Īs well as the potential to increase revenue, planograms offer many other key benefits. Typically, a shelf display will comprise of cough syrups, sore throat lozenges and decongestants. Let’s consider ‘cough and cold remedies’ as an example: with statistics placing the UK cough and cold market at over £450 million, the corresponding product category represents one of the pharmacy channel’s core OTC offerings. One of the major advantages to using planograms is that they open up the opportunity for cross-selling and help to trigger impulse-buy behaviours. Notably, “moving a product from the bottom to second from top shelf increases sales by 78%, while the reverse location decreases sales by 40%”. As noted in this article from Chemist & Druggist, research shows that on a five-shelf unit, the biggest proportion of sales is from the middle shelf, followed by second from top the bottom shelf has the lowest proportion of sales. This helps to shape the overall planogram and determine the best locations for particular products within the retail space. Using data from a pharmacy’s EPoS system, service providers (such as Positive Solutions) can analyse branch-specific, local and national sales figures to identify profitable lines and best sellers. Generally, planograms can be tailored to fit the floor and linear space requirements of individual premises. More specifically, planograms provide guidance on how products can be grouped together or positioned in order to maximise their sales potential. A far more productive approach to stock-layout can be achieved by following a user-specific planogram.Ī planogram is essentially a diagram or ‘visual aid’ which shows how, where and in what quantities retail products can be placed on shelves. Granted, this will make your pharmacy more attractive but it isn’t the most beneficial strategy for boosting sales. When it comes to presenting stock within a retail space it can often be tempting to rely on staff ‘having a good eye for design’ opting for whichever displays look most visually appealing. Supporting Small & Medium Group Pharmacy Businesses.Supporting Independent Community Pharmacies.Analyst Integrated Pharmacy System (IPS).
PHARMACY PLANOGRAM HOW TO
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